{"id":4132,"date":"2025-11-19T21:39:04","date_gmt":"2025-11-19T21:39:04","guid":{"rendered":"https:\/\/www.pangeamade.com\/press-releases\/pangea-releases-annual-report-advanced-products\/"},"modified":"2025-11-20T17:38:30","modified_gmt":"2025-11-20T17:38:30","slug":"pangea-teams-up-with-wfcf-and-prime-pursuits-to-achieve-traceability","status":"publish","type":"post","link":"https:\/\/www.pangeamade.com\/press-releases\/pangea-teams-up-with-wfcf-and-prime-pursuits-to-achieve-traceability\/","title":{"rendered":"Pangea Teams Up with WFCF and Prime Pursuits to Achieve Traceability at Scale"},"content":{"rendered":"
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Through this collaboration, Pangea has become the first automotive leather supplier in North America to provide transparency into how its leather is sourced and produced, from pasture to product.<\/strong><\/span><\/p>\n

Rochester Hills, Mich., Nov. 18, 2025\u2014Pangea, a global supplier of premium automotive leather, has announced a collaboration with Where Food Comes From, Inc.<\/a> (WFCF), Walmart<\/a> and Prime Pursuits<\/a> to provide transparency into its supply chain. The joint initiative, \u201cTransparency in Motion,\u201d leverages data-driven, verifiable practices to confirm exactly how its materials are raised, cared for, and processed \u2014 making Pangea the first in its industry to achieve local traceability at this level.<\/p>\n

\u201cAs a global automotive leather supplier working with leading automakers, we are committed to ensuring the products we produce are coming from ethical and sustainable sources,\u201d said Bob Tuuk, Vice President of Global Purchasing at Pangea. \u201cToday\u2019s consumers want to know where the materials come from, how the animals they originated from were treated, and what impact production will have on the environment. In spearheading this initiative, we are able to provide clarity into that process, providing value to our customers around the world by ensuring full confidence in the materials going into their vehicles and the practices behind it.\u201d<\/p>\n

Through this initiative, and with the support of WFCF\u2019s expertise in verification of production practices, every hide Pangea sources is traced from the ranch all the way through to the finished interior. Each hide comes from a CARE Certified ranch \u2014 which meets rigorous standards for animal welfare, land stewardship, and encourages worker and rural community support \u2014 and is meticulously tracked, documented and verified as it moves through the supply chain.<\/p>\n<\/div>\n <\/animate-on-scroll>\n <\/div><\/section>\n\n

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